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Media/Impact: An Introduction to Mass Media by Shirley Biagi (Paperback, 2014)

About this product

About this product

Product Information

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9781133311386
eBay Product ID (ePID)
184537212

Product Key Features

Author
Shirley Biagi
Publication Name
Media/Impact: an Introduction to Mass Media
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Height
275mm
Item Width
217mm
Item Weight
818g

Additional Product Features

Title_Author
Shirley Biagi
Country/Region of Manufacture
United States

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