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Doing Business in the New China: A Handbook and Guide by Birgit Zinzius (Hardcover, 2004)

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About this product

Product Information

China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780275980313
eBay Product ID (ePID)
96101494

Product Key Features

Author
Birgit Zinzius
Publication Name
Doing Business in the New China: a Handbook and Guide
Format
Hardcover
Language
English
Subject
Economics, Management, Business
Publication Year
2004
Type
Textbook
Number of Pages
256 Pages

Additional Product Features

Title_Author
Birgit Zinzius
Country/Region of Manufacture
United States

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