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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (CD-Audio, 2015)

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Product Information

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more w, t less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with ecomy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers : How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Eugh to keep you looking sharp, but t too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-hored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write : The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are longer eugh. Everybody Writes is a field guide for the smartest businesses who kw that great content is the key to thriving in this digital world.

Product Identifiers

Publisher
Audible Studios ON Brilliance
ISBN-10
1501200607
ISBN-13
9781501200601
eBay Product ID (ePID)
214329816

Additional Product Features

Running Time
540
Read by
Cynthia Barrett
Format
CD-Audio
Language
English
Author(s)
Ann Handley
Date of Publication
12/05/2015
Format Details
MP3 Format
Subject
Management & Business: General
Imprint
Audible Studios ON Brilliance
Country of Publication
United States

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (CD-Audio, 2015)

About this product

Product Information

Product Identifiers

Additional Product Features

Best Selling in Books, CDs, DVDs

The Book of Enoch by Enoch (Hardback, 2017)

KJV Giant Print Standard Red Letters with Thumb-Indexing Brown by Christian Art Publishers (Leather / fine binding, 2017)

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The Book of Yes: The Ultimate Real Estate Agent Conversation Guide by Dr Kevin Ward (Paperback / softback, 2016)

Save on Books, CDs, DVDs

RIT ALL Purpose Powder Fabric Dye 31.9g Packet DARK GREEN

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The Book of Enoch (Hardback) (US IMPORT)

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