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Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger (Hardback, 2016)

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in this fascinating and groundbreaking work. If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The tion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it--and how we can use this kwledge to make better-informed decisions and exercise more control over our own behavior.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1476759693
ISBN-13
9781476759692
eBay Product ID (ePID)
221355490

Product Key Features

Author
Jonah Berger
Format
Sewn,Cloth over Boards, Hardback
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Date of Publication
14/06/2016
Country of Publication
United States

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Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger (Hardback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ethical Practice in Applied Psychology 1st Edition by Christopher Boyle (English

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