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Nischenstrategien im Kreditwesen by Jan Grasshoff (Paperback, 2003)

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About this product

Product Information

Jan Grasshoff zeigt, wie Finanzintermediare sich durch die Erschliessung neuer Teilmarkte, die Nutzung technologischer Entwicklungen und den Einsatz neuartiger Zielgruppenkonzepte von Mitbewerbern am Markt absetzen und sich einen dauerhaften Wettbewerbsvorteil sichern konnen. Anhand praktischer Beispiele im globalen Kontext veranschaulicht er erfolgreiche Nischenstrategien, die im deutschen Kreditwesen bisher unbekannt sind.

Product Identifiers

Publisher
Deutscher Universitats-Verlag
ISBN-13
9783824478170
eBay Product ID (ePID)
117467944

Product Key Features

Author
Jan Grasshoff
Publication Name
Nischenstrategien Im Kreditwesen
Format
Paperback
Language
German
Subject
Finance
Publication Year
2003
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Weight
493g

Additional Product Features

Title_Author
Jan Grasshoff
Country/Region of Manufacture
Germany

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