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Persuasion: Psychological Insights and Perspectives by Timothy C. Brock, Melanie C. Green (Paperback, 2005)

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`It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings.... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising' - PsycCRITIQUES: Contemporary Psychology , APA Review of Books Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising. Key Features include: - Up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion - Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and advertisements to enhance student comprehension - Includes a comprehensive glossary at the end of the book for the necessary technical terms - Provides end-of-chapter summaries and a full set of references to guide students to more in-depth resources on each topic.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9780761928096
eBay Product ID (ePID)
96067473

Product Key Features

Subject Area
Social Psychology
Author
Timothy C. Brock, Melanie C. Green
Publication Name
Persuasion: Psychological Insights and Perspectives
Format
Paperback
Language
English
Publication Year
2005
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
231mm
Item Width
187mm
Item Weight
620g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Timothy C. Brock, Melanie C. Green

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Persuasion: Psychological Insights and Perspectives by Timothy C. Brock, Melanie C. Green (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens A Brief History of Humankind by Yuval Noah Harari Paperback Book NEW

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

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