Skip to main content

CURRENTLY SOLD OUT

Practice of Advertising by Adrian Mackay (Paperback, 2004)

About this product

About this product

Product Information

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750661737
eBay Product ID (ePID)
96553226

Product Key Features

Author
Adrian Mackay
Publication Name
Practice of Advertising
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2004
Type
Textbook
Number of Pages
392 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
612g

Additional Product Features

Title_Author
Adrian Mackay
Country/Region of Manufacture
United Kingdom

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)
No ratings or reviews yet.
AU $38.50 New
---- Used
Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)
No ratings or reviews yet.
AU $53.37 New
AU $45.00 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Bill Perkins Die With Zero (Paperback)
AU $29.92
Trending at AU $34.24
Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual
AU $49.00
Trending at AU $60.94
Sapiens By Yuval Noah Harari
AU $19.00
Trending at AU $19.95
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $125.31
BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays
AU $19.00
Trending at AU $22.37
Anatomy Trains: Myofascial Meridians for Manual Therapists and Movement
AU $100.00
Trending at AU $116.14

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like