'Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away'-William J. Banach, CEO, Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work-from how to generate community support to managing crises, stopping rumours, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: - Outlines the key components of successful communications programmes - Covers how to set reasonable expectations for communications efforts - Provides questions for assessing PR needs, guidelines for judging what's working and what's not, and an abundance of checklists - Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9781412965682
eBay Product ID (ePID)
94734229
Product Key Features
Author
Edward H. Moore
Publication Name
School Public Relations for Student Success
Format
Paperback
Language
English
Subject
Strategy
Publication Year
2009
Type
Textbook
Number of Pages
184 Pages
Dimensions
Item Height
254mm
Item Width
177mm
Item Weight
400g
Additional Product Features
Country/Region of Manufacture
United States
Editor
Edward H. Moore
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