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Details about  NEW Too Good to Fail: Creating Marketplace Value from the World S Brightest Mind

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NEW Too Good to Fail: Creating Marketplace Value from the World S Brightest Mind
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27 Jul, 2014 09:59:06 AEST
AU $78.66
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Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition

Springer International Publishing AG











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Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally invative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open invation networks, intellectual property, techlogy transfer and the ubiquitous compression of techlogy development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global invation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new techlogy. It requires relinquishing the illusion of control over new techlogy development and embracing crowdsourcing discoveries from the world's leading research institutions to exogeusly replace the R of corporate R&D. The synthesis of the literatures on open invation and techlogy transfer should prove useful to the growing number of practitioners in techlogy transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.

Key Features
Author(s)Clifford M. Gross
PublisherSpringer International Publishing AG
Date of Publication16/05/2013
SubjectManagement & Business: General
Series TitleManagement for Professionals

Publication Data
Place of PublicationCham
Country of PublicationSwitzerland
ImprintSpringer International Publishing AG
Content Note40 black & white illustrations, 33 colour illustrations, biography

Weight362 g
Width155 mm
Height235 mm
Spine12 mm

Table Of ContentsChapter 1. Open Innovation: R&D Goes Global with a World of New Technologies.- Chapter 2. The Technology Transfer Eco-system.- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class.- Chapter 4. Network Strategies for Growing Emerging Markets.- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace.- Chapter 6. Leadership Required for Embracing New Technologies.- Chapter 7. The Growth of China's Technology Transfer Industry.
Author BiographyClifford Gross is an executive with leadership experience in academia and commercial enterprises and is passionate about the development, transfer and commercialization of intellectual property to create lasting value. He is an author/co-author of three prior books, The Right Fit, The New Idea Factory and Technology Transfer for Entrepreneurs, and is a named inventor on 19 issued patents from his research. Clifford founded two public companies where he served as CEO and Chairman. He also served as President and CEO of Innovacorp, an early-stage venture capital fund in Nova Scotia, Canada. Previously, he was director of the graduate program in biomechanics and ergonomics at New York University, Chairman of the Nelson Rockefeller Department of Biomechanics at the New York Institute of Technology and Research Professor at the University of South Florida. He currently serves as the CEO of Tekcapital Ltd. based in Oxford, U.K. and has completed more than 100 technology transfers from university and federal laboratories to a wide range of companies. He also serves on the board of directors of the Technology Transfer Society and the State University of New York at Empire State College. He received his Ph.D. from New York University and an M.B.A. from the University of Oxford.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

Too Good to Fail: Creating Marketplace Value from the World S Brightest Minds (English)

by Clifford M. Gross

Format Hardcover

Condition Brand New

Language English

This book to offers a practical strategy for bringing together open innovation networks, intellectual property, technology transfer and the rapid compression of development time lines in a clear, usable manner. Shows how to embrace crowdsourcing discoveries.


  • ISBN3319002805
  • Title Too Good to Fail: Creating Marketplace Value from the World S Brightest Minds
  • Author Clifford M. Gross
  • Short Title TOO GOOD TO FAIL 2013/E
  • Publisher Springer
  • Edition Description 2013
  • Series Management for Professionals
  • Language English
  • ISBN-10 3319002805
  • ISBN-13 9783319002804
  • Media Book
  • Format Hardcover
  • DEWEY 338.926
  • Year 2013
  • Pages 112
  • Publication Date 2013-05-16
  • Dimensions161mm x 12mm x 241mm

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