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Wine and Society by Steve Charters (Hardcover, 2006)

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Product Information

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product -- this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production -- European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits' (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors -- looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine -- from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750666350
eBay Product ID (ePID)
96597477

Product Key Features

Book Title
Wine and Society
Author
Steve Charters
Format
Hardcover
Language
English
Publication Year
2006
Number of Pages
372 Pages

Dimensions

Item Weight
771g

Additional Product Features

Title_Author
Steve Charters
Country/Region of Manufacture
United Kingdom

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Wine and Society by Steve Charters (Hardcover, 2006)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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Save on Books

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