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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument Fur Nonprofit-Organisationen by Patricia Lauper (Paperback / softback)

About this product

About this product

Product Information

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen fur die Praxis ab.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-10
3834929840
ISBN-13
9783834929846
eBay Product ID (ePID)
178294211

Product Key Features

Author
Patricia Lauper
Format
Unsewn / Adhesive Bound, Trade Paperback (US), Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
English
Subject
Careers & Success

Dimensions

Weight
358g
Height
210mm
Width
148mm

Additional Product Features

Place of Publication
Weisbaden
Spine
16mm
Series Title
Marktorientiertes Nonprofit-Management
Content Note
, Black & White Illustrations, Black & White Tables
Author Biography
Dr. Patricia Lauper promovierte an der Universitat Fribourg/Schweiz. Sie arbeitet heute fur ein Marktforschungsunternehmen.
Imprint
Gwv Fachverlage Gmbh
Genre
Careers & Success
Country of Publication
Germany

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