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Next Now: Trends for the Future NEW by Marian Salzman

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Last updated on  07 May, 2013 16:03:29 AEST  View all revisions

Item specifics

Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition
Publisher: Palgrave Macmillan
Language: English Format: Paperback
ISBN: 9780230600010

Detailed item info

Description
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, surprising look at the future of everything from work and business to sex. This enlightening book is based on intensive research and interviews as well as the authors' real-world and global business experience.

Key Features
Author(s)Ira Matathia, Marian Salzman
PublisherPalgrave Macmillan
Date of Publication27/12/2007
LanguageEnglish
FormatPaperback
ISBN-100230600018
ISBN-139780230600010
SubjectSales & Marketing

Publication Data
Place of PublicationBasingstoke
Country of PublicationUnited Kingdom
ImprintPalgrave Macmillan
Content Note0

Dimensions
Weight427 g
Width144 mm
Height225 mm
Spine21 mm

Description
Table Of ContentsKnow the Now What's Next? Countdown to 2010 Rites of Purification: Body and Soul Loving and Lusting Family Styles At Home Playtime and Escapes Sports of Sorts You Call This Work? Business Next How Commerce and Media Work Us: Next Persuasion Faux Money You Are What Influences You 360-Degree Branding Conclusion
Author BiographyMARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT. IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

Next Now: Trends for the Future (English)

by Marian Salzman , Ira Matathia

Format Paperback

Condition Brand New

Language English

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Publisher Description

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

Author Biography

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT. IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.

Details

  • ISBN 0230600018
  • ISBN-13 9780230600010
  • Title Next Now: Trends for the Future
  • Author Marian Salzman, Ira Matathia
  • Format Paperback
  • Language English
  • Year 2007
  • Pages 307
  • Edition 1st
  • Publisher Palgrave MacMillan
  • Dimensions163mm x 21mm x 226mm

About Us

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