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Principles And Practice Of Social Marketing 9780521167376 by Rob Donovan, NEW

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Principles-And-Practice-Of-Social-Marketing-9780521167376-by-Rob-Donovan-NEW
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180885571158
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Last updated on  06 Feb, 2013 13:10:49 AEDST  View all revisions

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Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition
Publisher: Cambridge University Press
ISBN: 9780521167376

Detailed item info

Description
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.

Key Features
Author(s)Nadine Henley, Rob Donovan
PublisherCambridge University Press
Date of Publication28/10/2010
LanguageEnglish
FormatPaperback
ISBN-10052116737X
ISBN-139780521167376
SubjectSales & Marketing

Publication Data
Place of PublicationCambridge
Country of PublicationUnited Kingdom
ImprintCambridge University Press
Content Note65 b/w illus. 19 tables 64 exercises

Dimensions
Weight1110 g
Width189 mm
Height246 mm
Spine25 mm

Editorial Details
Format DetailsTrade paperback (US)

Description
Table Of ContentsList of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change; 2. Principles of marketing; 3. Social marketing and the environment; 4. Advocacy and environmental change; 5. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9. The competition; 10. Segmentation and targeting; 11. The marketing mix; 12. Using media in social marketing; 13. Using sponsorship to achieve changes in people, places and policies; 14. Planning and developing social marketing campaigns and programmes; 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health; Index.
Author BiographyRob Donovan is Professor of Behavioural Research at the Centre for Behavioural Research in Cancer Control in the Faculty of Health Sciences, Adjunct Professor of Social Marketing and Co-Director of the Social Marketing Research Unit at Curtin Business School, Curtin University, Western Australia. Nadine Henley is Professor of Social Marketing, Director of the Centre for Applied Social Marketing Research and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law at Edith Cowan University, Western Australia.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Principles and Practice of Social Marketing

Principles and Practice of Social Marketing 9780521167376 Rob Donovan Nadine Henley oodals
Description
ISBN 9780521167376
Subtitle An International Perspective
Format Paperback
Pages 524 pages, 65 b/w illus. 19 tables 64 exercises
Width 193
Height 246
Publisher Cambridge University Press
Author Nadine Henley

This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.


All the information relating to this book along with the jacket cover image comes direct from the publisher and we check for any updates every 24 hours to make sure we're providing the very latest information available to us. On very rare occasions the publisher will change the cover image of the book without informing us.
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