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Public Relations and Corporate Communication Practices in Industries by Kumar R Ravi (Paperback, 2012)

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Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keeps abreast of and effectively utilize change, serving as an early warning system to anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. In this context this study tries to explore two-fold path. The first attempts to understand the way Public Relations and Corporate Communication departments are structured in organizations and the functions they perform in meeting the challenges of contingent environments. The second focuses on the management-induced constraints, if any, experienced by Public Relations or Corporate Communication personnel. core focus area of this book is to, broadly explore the structure and functions of Public Relations/Corporate Communication departments of small and large industries.

Product Identifiers

Publisher
LAP Lambert Academic Publishing
ISBN-13
9783838360843
eBay Product ID (ePID)
190414433

Product Key Features

Book Title
Public Relations and Corporate Communication Practices in Industries
Author
Kumar R Ravi
Format
Paperback
Language
English
Publication Year
2012
Number of Pages
116 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
181g

Additional Product Features

Title_Author
Kumar R Ravi

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Public Relations and Corporate Communication Practices in Industries by Kumar R Ravi (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Dragon Ball Complete Box Set: Vols. 1-16 with premium by Akira Toriyama (Paperback, 2019)

Ikigai: The Japanese secret to a long and happy life by Francesc Miralles, Hector Garcia (Hardcover, 2017)

Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki (Paperback, 2017)

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The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Save on Books

Air Fryer Queen by Steph De Sousa Air Fryer Queen Air Fryer Queen *Brand New!!!!

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