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The mixtape format is becoming increasingly popular as a way of
generating hype for hip hop artists. Often each track on a promotional hip hop
mixtape will feature the same artist, thus making it more difficult to
differentiate from the definition of a standard album. However, these mixtapes
will usually have much lower production values than a studio album, and contain
numerous collaborations, remixes, freestyles and voice-overs, often not
arranged in a specific fashion. It’s also a near universal that mixtapes are
homemade, not professionally pressed or printed.
Hip hop mixtapes are usually sold on the street or through independent
record dealers or mail order, mainly relying on word of mouth to increase the
artist’s street cred. An unsigned artist might release several mixtapes to
generate buzz, leading to interest from record labels, while a signed artist
may release a mixtape to
promote a future studio album.