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Sourcing of Services: International Aspects and Complex Categories by Lydia Bals (Paperback, 2008)

About this product

About this product

Product Information

Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden, Gwv Fachverlage Gmbh
ISBN-10
3834911909
ISBN-13
9783834911902
eBay Product ID (ePID)
113896695

Product Key Features

Author
Lydia Bals
Format
Paperback
Language
English & German
Subject
Management Techniques: Professional
Type
Textbook

Dimensions

Weight
189g
Height
210mm
Width
148mm

Additional Product Features

Place of Publication
Weisbaden
Spine
7mm
Series Title
Einkauf, Logistik Und Supply Chain Management
Content Note
8 Black & White Tables, Biography
Author Biography
Dr. Lydia Bals promovierte bei Prof. Dr. Christopher Jahns am SVI-Stiftungslehrstuhl fur Einkauf, Logistik und Supply Chain Management der European Business School Schloss Reichartshausen. Sie ist heute als Post-Doc Visiting Scholar an der Columbia Business School, Columbia University (New York, U.S.A.), tatig.
Foreword by
Christopher Jahns
Date of Publication
12/09/2008
Genre
Management Techniques: Professional
Country of Publication
Germany

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