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Strategic Writing By Charles Marsh - NEW

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Description Postage and payments
Item number:
280835972860
Seller assumes all responsibility for this listing.
Last updated on  08 Jun, 2013 10:35:31 AEST  View all revisions

Item specifics

Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition
Publisher: Pearson Education (US)
ISBN-13: 9780205031979 ISBN-10: 0205031978
Author: Charles Marsh

Detailed item info

Description
Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication

Key Features
Author(s)Bonnie Poovey Short, Charles Marsh, David W. Guth
PublisherPearson Education (US)
Date of Publication20/07/2011
LanguageEnglish
FormatSpiral bound
ISBN-100205031978
ISBN-139780205031979
SubjectUsage & Writing Guides

Publication Data
Place of PublicationOld Tappan
Country of PublicationUnited States
ImprintAllyn & Bacon
Content NoteIllustrations

Dimensions
Weight446 g
Width190 mm
Height224 mm
Spine18 mm

Editorial Details
Edition Statement3rd Revised edition

Description
Table Of ContentsIntroduction: How This Book Works I. Strategic Writing The Importance of Good Writing. The Writing Process Broadcast/Podcast Writing Integrated Marketing Communications Ethics and Strategic Writing Diversity and Strategic Writing Persuasion and Strategic Writing The Law and Strategic Writing Jobs in Strategic Writing II. Strategic Writing in Public Relations News Release Guidelines Announcement News Releases Feature News Releases Hybrid News Releases Social Media News Releases Media Advisories Pitches Video News Releases Media Kit Guidelines Backgrounders Fact Sheets Photo Opportunity Advisories Newsletter and Magazine Stories Annual Reports Speeches Websites Blogs Podcasts III. Strategic Writing in Advertising Strategic Message Planners Print Advertisements Radio Advertisements Television Advertisements Web Advertisements Radio and TV Promotions Radio and TV Public Service Announcements IV. Strategic Writing in Sales and Marketing Proposals and Marketing Plans Mobile Messaging Sales Letters and eBlasts Fund-Raising Letters Brochures V. Strategic Writing in Business Communication Business Letters Good-News Letters Bad-News Letters Request Letters Job-Request Letters Resumes Memoranda Business Reports VI. Appendices. A Concise Guide to Punctuation A Concise Guide to Grammar A Concise Guide to Style Tips for Oral Presentations Index

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Strategic Writing By Charles Marsh - NEW

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Strategic Writing by Charles Marsh

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ISBN: 9780205031979

Product Description

Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.  This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication

Delivery Expectation

This title is NOT in stock in our Sydney warehouse.
Once you have placed your order we will immediately order it from our supplier. We generally receive items from this supplier within 7 to 14 days. Please ADD the extra time it will take to get from Booktopia's Sydney warehouse to you via Australia Post.

If you require a title faster than 7 to 14 days then please consider ordering one of our in stock titles which we generally ship within 1 business day. However, if you are after "this specific title", then we hope you appreciate the speed in which we can source it for you from the other side of the world and that you can accommodate those extra days to get your order to you.

Product Details
  • ISBN-9780205031979
  • Format-Spiral Ringed Book
  • Title-Strategic Writing

Average Delivery

  • Sydney - 7 to 14 business days
  • Melbourne Metro, Brisbane Metro, ACT 8 to 11 business days
  • Adelaide - 9 to 15 business days
  • Hobart, Perth, NT Metro - 9 to 15 business days
  • NSW, QLD, VIC, SA and TAS Country
  • 11 to 20 business days
  • NT and WA Country - 15 to 20 business days

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If you have any questions about your order then please contact Booktopia Bookshop on 02 9954 1080 or visit www.booktopia.com.au.

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