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Strategisches Marketingmanagement : In Fünf Schritten Auf der Überholspur Zum Markterfolg by Nabbie Mansaray (2012, Trade Paperback)

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About this product

Product Information

Warum schneiden so viele Unternehmen schlecht ab im weltweiten Marktvergleich? Der Autor räumt mit zahlreichen Missverständnissen auf und zeigt konkret, wie es gelingt, gegenwärtige und zukünftige Märkte erfolgreich zu erschließen und zu bearbeiten. Eine sehr provozierende und anregende Lektüre.

Product Identifiers

Publisher
Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-10
332290332x
ISBN-13
9783322903327
eBay Product ID (ePID)
2309797130

Product Key Features

Author
Nabbie Mansaray
Publication Name
Strategisches Marketingmanagement : in Fünf Schritten Auf Der Überholspur Zum Markterfolg
Format
Trade Paperback
Language
German
Publication Year
2012
Type
Textbook
Number of Pages
243 Pages

Dimensions

Item Length
8.5in
Item Height
0.2in
Item Width
5.5in
Item Weight
11.3 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Original Language
German
Table of Content
Märkte im WandelDie Bedeutung von strategischem MarketingmanagementKonsequente KundenorientierungDie Umsetzung von strategischem Marketingmanagement in fünf Phasen: Wettbewerbsorientierte Strategiefindung - Kundenzentrierte Strategiegestaltung - Konzeption der Marktleistung - Strategische Handlungsoptionen - Umsetzung des Prozesses der Leistungserstellung
Copyright Date
2001
Target Audience
Scholarly & Professional
Topic
Management Science
Illustrated
Yes
Genre
Business & Economics

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