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The Truth About IKEA: How IKEA Built Its Global Furniture Empire by Johan Stenebo (Paperback, 2017)

About this product

About this product

Product Information

KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.

Product Identifiers

Publisher
Gibson Square Books Ltd
ISBN-13
9781908096074
eBay Product ID (ePID)
178290941

Product Key Features

Author
Johan Stenebo
Publication Name
The Truth about Ikea: How Ikea Built Its Global Furniture Empire
Format
Paperback
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Number of Pages
254 Pages

Dimensions

Item Height
198mm
Item Width
129mm

Additional Product Features

Title_Author
Johan Stenebo
Country/Region of Manufacture
United Kingdom

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