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Think Marketing: Guidelines for More Effective Management Action by Martin Van Mesdag (Paperback, 1991)

About this product

About this product

Product Information

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.

Product Identifiers

Publisher
Management Books 2000 Ltd
ISBN-13
9781852520144
eBay Product ID (ePID)
95939726

Product Key Features

Author
Martin Van Mesdag
Publication Name
Think Marketing: Guidelines for more Effective Management Action
Format
Paperback
Language
English
Subject
Management
Publication Year
1991
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
153mm
Item Weight
395g

Additional Product Features

Title_Author
Martin Van Mesdag
Country/Region of Manufacture
United Kingdom

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