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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions by Russell Granger (Hardcover, 2008)
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions. 375Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right?.