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- DescriptionThis book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional minating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning. The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliche are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
- Author BiographyJoanne Morreale is Assistant Professor of Speech Communication at Northeastern University.
- Author(s)Joanne Morreale
- PublisherState University of New York Press
- Date of Publication03/07/1991
- SubjectPolitics: General & Reference
- Series TitleSUNY Series in Communication Studies
- Place of PublicationAlbany, NY
- Country of PublicationUnited States
- ImprintState University of New York Press
- Content Note, black & white illustrations
- Weight254 g
- Width152 mm
- Height235 mm
- Spine13 mm
- Format DetailsTrade paperback (US)
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