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- DescriptionAdvertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
- Author BiographyJohn Strachan is Professor of Romantic Literature at the University of Sunderland.
- Author(s)John Strachan
- PublisherCambridge University Press
- Date of Publication13/12/2007
- SubjectLiterary Criticism
- Series TitleCambridge Studies in Romanticism
- Series Part/Volume NumberNo. 74
- Place of PublicationCambridge
- Country of PublicationUnited Kingdom
- ImprintCambridge University Press
- Content Note49 b/w illus.
- Weight710 g
- Width152 mm
- Height228 mm
- Spine24 mm
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