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About this product
- DescriptionIn the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.
- Author(s)Dr R N Givhan
- Date of Publication24/06/2014
- FormatPaperback / softback
- SubjectManagement & Business: General
- Country of PublicationUnited States
- Content Noteblack & white illustrations
- Weight209 g
- Width210 mm
- Height279 mm
- Spine4 mm
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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