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About this product
- DescriptionThis book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.
- Author BiographyI am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques.
- Author(s)Bruce D. Bowen,Herbert F. Weisberg,Jon A. Krosnick
- PublisherSAGE Publications Inc
- Date of Publication06/09/1996
- SubjectGovernment & Constitution
- Place of PublicationThousand Oaks
- Country of PublicationUnited States
- ImprintSAGE Publications Inc
- Content NoteIllustrations
- Weight771 g
- Width152 mm
- Height228 mm
- Spine32 mm
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