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Analytics and Dynamic Customer Strategy: Big Profits from Big Data by John F. Tanner (Hardcover, 2014)

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Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118905739
eBay Product ID (ePID)
214339887

Product Key Features

Author
John F. Tanner
Publication Name
Analytics and Dynamic Customer Strategy: Big Profits from Big Data
Format
Hardcover
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
242mm
Item Width
158mm
Item Weight
454g

Additional Product Features

Title_Author
John F. Tanner
Country/Region of Manufacture
United States

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Analytics and Dynamic Customer Strategy: Big Profits from Big Data by John F. Tanner (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Bill Perkins Die With Zero (Paperback)

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens A Brief History of Humankind by Yuval Noah Harari Paperback Book NEW

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

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