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- DescriptionPosition your company to handle any brand crisis--instantly and effectively Toyota, Tylel, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises--explaining first what went wrong and then revealing the steps companies took to manage their recovery--all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post is a branding/marketing consultant and professional speaker kwn as The Branding Diva(R). She cofounded Oddpodz, a blogging community for entrepreneurs, businesses, and marketers.
- Author BiographyKaren Post is a branding/marketing authority and professional speaker known as The Branding Diva(R). She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.
- Author(s)Karen Post
- PublisherMcGraw-Hill Education - Europe
- Date of Publication01/12/2011
- SubjectSales & Marketing
- Country of PublicationUnited States
- ImprintMcGraw-Hill Professional
- Content Noteblack & white illustrations
- Weight557 g
- Width160 mm
- Height236 mm
- Spine23 mm
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