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- DescriptionThis book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethgraphic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbekwnst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.
- Author BiographyEdward F. Fischer is Associate Professor of Anthropology and Director of the Center for Latin American and Iberian Studies at Vanderbilt University. His publications include Maya Cultural Activism in Guatemala (1996), Cultural Logics and Global Economies: Maya Identity in Thought and Practice (2001), and Tecpan Guatemala: A Modern Maya Town in Global and Local Context (2002). Peter Benson is a Ph.D. candidate in the Department of Anthropology at Harvard University.
- Author(s)Edward F. Fischer,Peter Benson
- PublisherStanford University Press
- Date of Publication13/06/2006
- SubjectIndustrial Studies: General
- Place of PublicationPalo Alto
- Country of PublicationUnited States
- ImprintStanford University Press
- Content Note1 table, 1 figure, 2 illustrations, 1 map
- Weight308 g
- Width3895 mm
- Height5830 mm
- Spine13 mm
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