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- DescriptionHow does a political unkwn, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming t only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is Buzz. In politics, creating a buzz is about making a memorable entrance by t letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people t only to take tice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unkwn into a star.
- Author BiographyEdward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including The Complete Idiot's Guide to Making Money on Wall Street and The Complete Idiot's Guide to Managing Your Money.
- Author(s)Christy Heady,Edward I. Koch
- Date of Publication01/06/2007
- SubjectManagement & Business: General
- Place of PublicationNew York
- Country of PublicationUnited States
- Content Notefacsims.
- Weight417 g
- Width64 mm
- Height93 mm
- Spine7 mm
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