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- DescriptionBarely one in a hundred business people kws these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than n-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-kwn secrets every day to influence people to buy. And w - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work matter where you're located, matter what kind of product or service you sell and matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; Sneaky ways to persuade people to respond; Effective tricks for writing magnetic headlines; What mistakes to avoid...at all costs!; What you should always/never do in your ads; Expert formulas, guidance, tips and strategies.
- Author BiographyDrew Eric Whitman (a.k.a. Dr. Direct T) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a bull in china shop.
- Author(s)Drew Eric Whitman
- PublisherCareer Press
- Date of Publication21/11/2008
- SubjectSales & Marketing
- Place of PublicationNew Jersey
- Country of PublicationUnited States
- ImprintCareer Press
- Weight400 g
- Width153 mm
- Height230 mm
- Spine15 mm
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