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- DescriptionThe Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the Olympic Image in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned ecomy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political ecomy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and ecomics, Boykoff develops an invative theory of celebration capitalism , the manipulation of state actors as partners that drives us towards public-private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
- Author BiographyJules Boykoff is Associate Professor of Political Science at Pacific University, USA. His writing on the Olympics has appeared in academic outlets like Contemporary Social Science and Human Geography, as well as publications like the Guardian, New Left Review, and the New York Times. He has written across academic disciplines for more than a decade, publishing peer-reviewed articles in fields such as political science, sociology, geography, environmental studies, and history.
- Author(s)Jules Boykoff
- PublisherTaylor & Francis Ltd
- Date of Publication11/07/2013
- SubjectGeneral Sport & Fitness Training
- Series TitleRoutledge Critical Studies in Sport
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note7 black & white halftones
- Weight408 g
- Width156 mm
- Height234 mm
- Spine33 mm
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