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- DescriptionIn the spirit of Alvin Toffler's acclaimed works peering into the future of the techlogical society, Communication Shock is a concise history of communication techlogies and an exploration of the possible social and human impacts of natechlogy on the ecology of human communication. As we become increasingly more networked with communication techlogies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these techlogies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of techlogy, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions - about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual automy in the face of increasingly ubiquitous marketing and techlogical change. Present and emerging communications techlogies hold the promise for a bold new future, but they also have their inherent risks and drawbacks. Communication shock is the human response, conscious or unconscious, wherein the individual chooses to resist the growing pervasiveness of techlogy in his or her life by seeking ways to reduce or redirect new techlogies or to reject the addition of such techlogies altogether. Here is a framework for understanding the potential of the evolving techlogies, determining which are essential and which are distractions from the life that one believes to be meaningful, and making informed choices for the life one wishes to live.
- Author BiographyTy Adams is Professor of Mass Communication and Multimedia at the Gulf University for Science and Technology, Mishref, Kuwait. He previously was Vice Dean of Academic Affairs of the University of Business and Technology (UBT) at Jeddah College of Advertising, Saudi Arabia; Vice President of Academic Affairs of Kazakhstan Institute of Management at Economics, and Strategic Research University (KIMEP University), Almaty, Kazakhstan; and Professor of Communication at the University of Louisiana-Lafayette. He received his PhD from the University of Florida. Stephen A. Smith is Professor of Communication at the University of Arkansas. He has been a Visiting Fellow at the University of Oxford, the University of Cambridge, the University of Pennsylvania, Princeton University, and the University of Wisconsin; a Visiting Scholar at Stanford Law School; and a Visiting Professor of Rhetoric and Communication Studies at the University of Virginia. He received his PhD from Northwestern University.
- Author(s)Steve Smith,Ty Adams
- PublisherCambridge Scholars Publishing
- Date of Publication01/07/2015
- Place of PublicationNewcastle upon Tyne
- Country of PublicationUnited Kingdom
- ImprintCambridge Scholars Publishing
- Weight431 g
- Width148 mm
- Height212 mm
- Spine23 mm
- Format DetailsWith dust jacket
- Edition Statement1st Unabridged
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