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About this product
- DescriptionThis book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the wrong practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. CSR in the Global Business World is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
- Author BiographyProf. Dr. Asli Yuksel Mermod is a professor for Business Administration at the University of Marmara, where she held previous positions as Assistant Professor and Associate Professor since 2002. She has been visiting professor Webster University in Geneva/Switzerland and at Bahcesehir University and Okan University in Istanbul. Dr. Samuel O. Idowu is Senior Lecturer at Metropolitan University, London/UK. He is editor-in-chief of the Encyclopedia of Corporate Social Responsibility and co-editor of the book series CSR, Sustainability and Governance .
- PublisherSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Date of Publication29/08/2013
- SubjectManagement & Business: General
- Series TitleCSR, Sustainability, Ethics & Governance
- Place of PublicationBerlin
- Country of PublicationGermany
- ImprintSpringer-Verlag Berlin and Heidelberg GmbH & Co. K
- Content Note32 black & white tables, biography
- Weight765 g
- Width155 mm
- Height235 mm
- Spine24 mm
- Edited byProf Dr Asli Yuksel Mermod,Samuel O. Idowu
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