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About this product
- DescriptionHome ecomics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home ecomists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home ecomists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home ecomics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home ecomists' relationship to the commercial marketplace.
- Author BiographyCarolyn M. Goldstein is an independent historian and author of Do It Yourself: Home Improvement in Twentieth-Century America.
- Author(s)Carolyn M. Goldstein
- PublisherThe University of North Carolina Press
- Date of Publication30/11/2014
- SubjectHistory: Specific Subjects
- Place of PublicationChapel Hill
- Country of PublicationUnited States
- ImprintThe University of North Carolina Press
- Content Noteblack & white illustrations
- Weight649 g
- Width156 mm
- Height235 mm
- Spine24 mm
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