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- DescriptionChip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We re overconfident. We seek out information that supports us and downplay information that doesn t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn t fix the problem, any more than kwing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star s ingenious decision-making trick to a CEO s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don t overlook precious opportunities to change our course? Decisive is the Heath brothers most powerful and important book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.From the Hardcover edition.
- Author BiographyCHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. They are the bestselling authors of Made to Stick and Switch.
- Author(s)Chip Heath,Dan Heath
- PublisherRandom House USA Inc
- SubjectCareers & Success
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintRandom House Inc
- Weight240 g
- Width125 mm
- Height188 mm
- Spine29 mm
- Read byKaleo Griffith
- Contained items statement8 Audio CDs
- Format DetailsCD standard audio format
- Running Time540
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