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- DescriptionEvery leader has heard of the business benefits of social techlogy, yet many still struggle to understand how to get the most out of the techlogical tools at their disposal -- asking questions like What should I be doing on Facebook? and How can Twitter help my company? This book demystifies this much-hyped subject, and gives readers a level-headed, growth-focused approach to how they can put all kinds of social techlogy -- t just the big, well-kwn platforms -- to work for their companies. The book is a step-by-step plan for developing and implementing social techlogy and covers every aspect of social techlogy in the business arena -- from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment. Business visionaries will be impressed by the scope and practicality of the strategies presented, and older executives prone to thinking of social tech as a toy will come to understand its critical place in today's business landscape.
- Author BiographyScott Klososky understands the power of outsourcing work to crowds. Using the technique of crowd-sourcing -- which built revolutionary, invaluable resources such as Wikipedia -- Klososky opened authorship of these chapters to the specialists who know the subject matter the best. The result is an authoritative and thoroughly vetted guide to social technology for businesses.
- Author(s)Scott Klososky
- PublisherGreenleaf Book Group LLC
- Date of Publication07/03/2011
- SubjectManagement Techniques: Professional
- Place of PublicationAustin
- Country of PublicationUnited States
- ImprintGreenleaf Book Group LLC
- Weight374 g
- Width215 mm
- Height140 mm
- Spine23 mm
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