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- DescriptionKarl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliche, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.
- Author BiographyTony Veale lectures in Computer Science atmUniversity College Dublin, Ireland, and is a visiting professor in the Web Science and Technology division of KAIST, the Korean Advanced Institute of Science and Technology, South Korea.
- Author(s)Tony Veale
- PublisherContinuum Publishing Corporation
- Date of Publication27/09/2012
- SubjectUsage & Writing Guides
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintContinuum Publishing Corporation
- Content Note20
- Weight358 g
- Width156 mm
- Height234 mm
- Spine15 mm
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