All listings for this product
About this product
- DescriptionOnce a luxury that only the elite could afford, fashion is w accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
- Author BiographyMark Tungate, author of the bestselling Adland and Branded Beauty, is a journalist specializing in media, marketing and communication. Based in Paris, he writes regularly about advertising, style and popular culture for the French media magazine Strategies, the trends intelligence service WGSN, Campaign magazine and The Times, The Independent and The Telegraph. He is also the co-author of The Epica Book, an annual review of the best European advertising, and he co-hosts a weekly French television show about creative advertising.
- Author(s)Mark Tungate
- PublisherKogan Page Ltd
- Date of Publication03/10/2012
- SubjectSales & Marketing
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintKogan Page Ltd
- Content Notecol. Illustrations, col. ports.
- Weight368 g
- Width155 mm
- Height233 mm
- Spine14 mm
- Format DetailsTrade paperback (US)
- Edition Statement3rd Revised edition
Explore Buying Guides
Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $72.55Trending at AU $75.17
- AU $23.06Trending at AU $25.61
- AU $18.13Trending at AU $23.78
- AU $13.99Trending at AU $16.54
- AU $26.68Trending at AU $29.53
- AU $19.92Trending at AU $27.62
- AU $23.08Trending at AU $29.68
This item doesn't belong on this page.
Thanks, we'll look into this.