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- DescriptionThis book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do t make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is t about clothes but is a belief. There is an institutional structure, igred by many fashion theorists, that has shaped and produced the fashion phemen. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would t exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.
- Author BiographyYuniya Kawamura is Assistant Professor of Sociology, Fashion Institute of Technology.
- Author(s)Yuniya Kawamura
- PublisherBloomsbury Publishing PLC
- Date of Publication01/12/2004
- SubjectFashion & Beauty
- Series TitleDress, Body, Culture
- Series Part/Volume Numberv. 40
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintBerg Publishers
- Content Notebibliography, index
- Weight237 g
- Width156 mm
- Height234 mm
- Spine11 mm
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