All listings for this product
Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $72.55Trending at AU $75.17
- AU $32.60Trending at AU $36.61
- AU $23.06Trending at AU $25.61
- AU $18.13Trending at AU $23.78
- AU $13.99Trending at AU $16.54
- AU $26.68Trending at AU $29.53
- AU $19.92Trending at AU $27.62
About this product
- DescriptionIn Hollywood 1938 , Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were poison at the box office , and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.
- Author BiographyCatherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel.
- Author(s)Catherine Jurca
- PublisherUniversity of California Press
- Date of Publication28/03/2012
- SubjectSales & Marketing
- Place of PublicationBerkerley
- Country of PublicationUnited States
- ImprintUniversity of California Press
- Content Note15 b/w photographs, 1 table
- Weight467 g
- Width152 mm
- Height229 mm
- Spine19 mm
- Format DetailsCloth over boards
This item doesn't belong on this page.
Thanks, we'll look into this.