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About this product
- DescriptionWilliam Marling's provocative work analyzes-in specific terms-the impacts of American techlogy and culture on foreign societies. Marling answers his own question-how American is globalization?-with two seemingly contradictory answers: less than you think and more than you kw. Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of Americanization amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import-from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American techlogy travels abroad: the techlogical transferability of the ATM, the practice of franchising, and shop-floor American invations like shipping containers, bar codes, and computers. These techlogies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but American.
- Author BiographyWilliam H. Marling is a professor of English and world literature at Case Western Reserve University. He once worked as a financial journalist for Fortune and Money magazines and has taught at universities in Japan, France, Austria, and Spain.
- Author(s)William H. Marling
- PublisherJohns Hopkins University Press
- Date of Publication14/07/2006
- SubjectSocial Studies: General
- Place of PublicationBaltimore, MD
- Country of PublicationUnited States
- ImprintJohns Hopkins University Press
- Content Note5, 3 black & white halftones, 2 black & white line drawings
- Weight408 g
- Width140 mm
- Height216 mm
- Spine22 mm
- Interest AgeFrom 18
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