How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network by Shane Greenstein (Hardback, 2015)
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- DescriptionIn less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key invations that made this possible came from entrepreneurs and icoclasts who were outside the mainstream--and how the commercialization of the Internet was by means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we kw today. This is a story of invation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market ecomy became threatened by invations from industry outsiders who saw ecomic opportunities where others didn't--and how these mainstream firms had choice but to invate themselves. New models were tried: some succeeded, some failed. Commercial markets turned invations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing invative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
- Author BiographyShane Greenstein is the MBA Class of 1957 Professor of Business Administration and cochair of the Digital Initiative at Harvard Business School, and codirector of the program on the economics of digitization at the National Bureau of Economic Research. His books include Diamonds Are Forever, Computers Are Not and Standards and Public Policy.
- Author(s)Shane Greenstein
- PublisherPrinceton University Press
- Date of Publication06/11/2015
- SubjectComputing: General
- Series TitleThe Kauffman Foundation Series on Innovation and Entrepreneurship
- Place of PublicationNew Jersey
- Country of PublicationUnited States
- First Published2015
- ImprintPrinceton University Press
- Content Note20 halftones. 8 line illus. 13 tables.
- Weight857 g
- Width152 mm
- Height229 mm
- Spine38 mm
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