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Marketing Management: an Asian Perspective by Swee Hoon Ang, Kevin Lane Keller, Siew-Meng Leong, Chin Tiong Tan, Philip Kotler (Paperback, 2013)
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About this product
- DescriptionIn recent years, the world order has been rocked by an explosive, unexpected and extraordinary phemen: political Islam. Beginning in the early 1970s, militants revolted against the regimes in power across the Muslim world and exacerbated political conflicts internationally. Their jihad - or 'Holy Struggle' - aimed to establish a global Islamic state based solely on a strict interpretation of the Qur'an. Jihad is the first comprehensive attempt to follow the history and spread of this new political-religious phemen today, from the rise of Al Qaeda to the explosion of support for Hamas, Hezbollah and Islamic Jihad in the wake of the Second Palestinian Intifada. It is the definitive work on what the West has called 'Islamic Fundamentalism', and offers the boldest assessment of its past, its present, and where it might lead in the future. Jihad is vital reading for everyone concerned with the state of the world today.
- Author BiographyGilles Kepel is one of the world's foremost experts on the current Middle East and is director of research at the CNRS in Paris, and Professor at the Institute for Political Studies in Paris.
- Author(s)Gilles Kepel
- PublisherI.B.Tauris & Co Ltd
- Date of Publication24/02/2006
- SubjectNon-Christian Religions
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Notemaps
- Edition StatementRevised edition
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