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About this product
- DescriptionLanguage and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges. In universities, it is w the rm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They w tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested. Free of jargon and assuming specialist kwledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Volosiv and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political ecomy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.
- Author BiographyMarnie Holborow is a lecturer in the School of Applied Language and Intercultural Studies in Dublin City University, Ireland. She is a co-author of Neoliberalism and Applied Linguistics and has written widely on the presence of neoliberal ideology in language.
- Author(s)Marnie Holborow
- PublisherTaylor & Francis Ltd
- Date of Publication03/03/2015
- SubjectELT Course Materials
- Series TitleLanguage, Society and Political Economy
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintTaylor & Francis Ltd
- Content Noteblack & white illustrations
- Weight226 g
- Width156 mm
- Height234 mm
- Spine9 mm
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