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About this product
- DescriptionThe advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of the real agency problem . Once the problem is understood, then the author offers corrective solutions. The book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
- Author BiographyPrior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain's Munich, Paris and London offices during Bain's decade of European expansion in the 1980s. Michael lived and worked in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. He was associate dean at the Harvard School of Public Health and Professor of Naval Science at Iowa State University.
- Author(s)Michael Farmer
- PublisherLID Publishing Inc.
- Date of Publication09/06/2015
- SubjectIndustrial Studies: General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintLID Publishing Inc.
- Content Noteillustrations
- Weight454 g
- Width156 mm
- Height234 mm
- Spine18 mm
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