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- DescriptionJapanese manga comic books have attracted a devoted global following. In the popular press manga is said to have invaded and conquered the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of domestication. Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
- Author BiographyCasey Brienza is Lecturer in the Department of Sociology and Centre for Culture and the Creative Industries at City University London, UK. She is also editor of Global Manga: Japanese Comics without Japan?
- Author(s)Dr. Casey Brienza
- PublisherBloomsbury Publishing PLC
- Date of Publication28/01/2016
- SubjectCommunication & Media
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintBloomsbury Academic
- Content Note26 b/w figures
- Weight377 g
- Width156 mm
- Height234 mm
- Spine15 mm
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