All listings for this product
About this product
- DescriptionSmart marketing techniques to get your business ticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in time.
- Author BiographyRuth Mortimer is the Editor of Marketing Week magazine. Greg Brooks is Global Marketing Director at media agency Mindshare. Craig Smith is the former Editor of Marketing magazine and is now Communications and Content Strategist at Persuasion Communications. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.
- Author(s)Craig Smith,Gregory Brooks,Ruth Mortimer
- PublisherJohn Wiley & Sons Inc
- Date of Publication18/05/2012
- SubjectSales & Marketing
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteill
- Weight766 g
- Width187 mm
- Height233 mm
- Spine29 mm
- Edition StatementUK ed
Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $72.89Trending at AU $75.47
- AU $50.10Trending at AU $53.12
- AU $18.13Trending at AU $23.88
- AU $32.08Trending at AU $45.10
- AU $13.99Trending at AU $16.60
- AU $18.13Trending at AU $27.15
- AU $26.40Trending at AU $29.65
This item doesn't belong on this page.
Thanks, we'll look into this.