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About this product
- DescriptionTailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research. Special Price $61.00 (Textbook Promo) valid until 31/05/05.
- Author(s)John Boyce
- PublisherMcGraw-Hill Education - Europe
- Date of Publication21/07/2004
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Country of PublicationAustralia
- ImprintMcGraw-Hill Australia
- Weight1110 g
- Width210 mm
- Height260 mm
- Spine25 mm
- Edition Statement2nd Revised edition
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