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- DescriptionThis work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
- Author BiographyProf. Dr. Richard Hofmaier (University of Applied Sciences, Munich)
- Author(s)Richard Hofmaier
- PublisherDe Gruyter
- Date of Publication19/05/2015
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationBerlin
- Country of PublicationGermany
- ImprintDe Gruyter Oldenbourg
- Content Note93 black & white illustrations, 93 schw.-w. Abb.
- Weight568 g
- Width170 mm
- Height240 mm
- Interest AgeFrom 13
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