All listings for this product
Best-selling in Textbooks
Save on Textbooks
- AU $199.00Trending at AU $201.75
- AU $67.99Trending at AU $70.85
- AU $73.99Trending at AU $75.94
- AU $64.70Trending at AU $68.88
- AU $36.17Trending at AU $70.69
- AU $108.88Trending at AU $111.37
- AU $90.00Trending at AU $92.25
About this product
- DescriptionThis regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the kwledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.
- PrizesWinner of Australian Award for Excellence in Educational Publishing: Tertiary Single Adaption 2008.
- Author(s)John McDonnell,Julian De Meyrick,Roger A. Kerin,Tony Garrett
- PublisherMcGraw-Hill Education - Europe
- Date of Publication19/10/2007
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Country of PublicationAustralia
- ImprintMcGraw-Hill Australia
- Weight880 g
- Width210 mm
- Height260 mm
- Spine18 mm
This item doesn't belong on this page.
Thanks, we'll look into this.